Advertisement Remake

This project was aimed at helping the student understand the importance and functioning of an Account Planner in an advertising firm. While it is known that most companies do not have Account Planners working in their firms, a few still do.

To understand this role better, students were asked to conduct a survey on an advertisement of their choice and recreate it, depending on the feedback of the target audience.

If interested, you can have a look at the Questionnaire used for the study and the  Analysis & Report based on the findings of the dipstick survey carried out.

Following is the advertisement of study and it’s remade advertisement by Alysa Nair.

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