Advertising Campaign: Planning and Execution

For her final project, Alysa was given a product and asked to create a brand. The product given was Men’s Shaving Gel. Alysa had to target the market accordingly and create a brand that would be successful within the target market. From Corporate Stationery and Point of Sales/Purchase Material  to Outdoor Campaign creation, all aspects were covered to create this brand.

The brand name decided for this product by Alysa was ‘Bronco’. Bronco is a term used to categorize wild and untamed horses. A known horse breed of Bronco is the Appaloosa horse. She aimed to associate this wild and untamed nature of the horse with that of the man of today, while keeping a modern feel.

Following were the advertisements created for the print ad campaign of the brand:

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