Product Differentiator Creation

The aim of the project was to create a differentiator for a product that existed in the market. For this project, Alysa decided to take the product ‘bread’.

Since most individuals, it was found, have an issue with the crust of the bread, it was decided that the differentiator  would center around the crust of the bread, showcasing it as the ‘tastiest’ part of the bread.

Following was the advertisement created for the brand ‘Golden Loaf’.

Product Differentiator Advertisement_Golden Loaf

Product Differentiator Advertisement_Golden Loaf

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